Tag Archives: Coremetrics

Segment or Die: The Semantics of Segments

Here we will develop a explicit semantic model of the enterprise and how it operates within a competitive environment for customers. Then show how web analytics through segmentation analysis and customer user management (advance analytics analysis) map to this model and support in-depth analysis of customer experience. Continue reading

Advertisements
Posted in Methodology, Web Analytics | Tagged , , , , , , , , , , , , , , | 1 Comment

Desperately Tracking Susan: Online / Offline Behavior

Now I realize choosing a variation on a movie title that is 25 years old (gad, has it been that long) has it’s risks. But consider a want Ad now called a tweet seeking an allusive enigmatic person, think customer, and searching here and there for Madonna, obsession with connecting online and offline behavior. It seems to capture the gestalt, wouldn’t you agree? Continue reading

Posted in Methodology, Web Analytics | Tagged , , , , , , , , , , , , , , | Leave a comment

Illustration of Skirting Axioms: Unique Visitors

I have presented the 5 fundamental axioms that define web analytics in a previous blog and also have argued that analyst and tools attempt to skirt these assumptions. This provides an illustration of what can happen when a major vendor attempts to skirt one of these fundamental assumptions. Confusion ensues. Continue reading

Posted in Measures & Metrics, Web Analytics | Tagged , , , , , , , , , , , , , | 1 Comment

The Axioms of Web Analytics

The subtitle for this is “And How Analyst and Tools Attempt to Skirt Them”. Axioms are suppose to be immutable and unchallengeable, but hey, in this day and age is there anything that does not go unchallenged. Is it possible that there is logic to Web Analytics? This argues yes – as simple as 10th grade Geometry. Continue reading

Posted in Fundamentals, Web Analytics | Tagged , , , , , , , , , , , , , , , , | 4 Comments