Tag Archives: web analytic vendors

From Worst to Best: How to Report Metrics & Measures

No issue is more controversial and yet more fundamental than visitors vs visits. Several experts have put forward strong cases for unique visitors being “the worst metric”, “wildly inaccurate”, “no basis in reality”, the methods for determining unique visitors “render the resulting numbers useless!” I have taken a fundamentally different position in what I consider my best advice to web analysis. Caught in the head lights of expert opinion, it looks like I have some “splaning” to do. So do I crash burn or do these experts even have a chance. Read on to see how I work my way out of this predicament. Continue reading

Posted in Fundamentals, Measures & Metrics, Methodology | Tagged , , , , , , , , , , , , , , , , | 3 Comments

Illustration of Skirting Axioms: Unique Visitors

I have presented the 5 fundamental axioms that define web analytics in a previous blog and also have argued that analyst and tools attempt to skirt these assumptions. This provides an illustration of what can happen when a major vendor attempts to skirt one of these fundamental assumptions. Confusion ensues. Continue reading

Posted in Measures & Metrics, Web Analytics | Tagged , , , , , , , , , , , , , | 1 Comment

The Axioms of Web Analytics

The subtitle for this is “And How Analyst and Tools Attempt to Skirt Them”. Axioms are suppose to be immutable and unchallengeable, but hey, in this day and age is there anything that does not go unchallenged. Is it possible that there is logic to Web Analytics? This argues yes – as simple as 10th grade Geometry. Continue reading

Posted in Fundamentals, Web Analytics | Tagged , , , , , , , , , , , , , , , , | 4 Comments