Tag Archives: web analytic capabilies

Recognizing Paradigm Shifts Towards Maturity

Once getting an operation such as Web Analytics up and running, humming along, and then realizing it must all change because of a “paradigm shift” can be traumatic but in our business not unexpected. This blog examines one teachable moment in this writer’s experience, and he came to view these shifts as welcomed sign post on our path to web analytics maturity and reorganized his approach in response to move to the next level. Continue reading

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Posted in Methodology, Uncategorized, Web Analytics | Tagged , , , , , , , , , , , , , , , , , , | 4 Comments

None Is Not An Option!

“None” is a telling symptom of a problem and “None is Not an Option” encapsulates an approach to diagnosing and resolving the problem. When reports are designed such that None is Not Option and “None” appears in a report, it becomes an important tool for diagnosing the problem. The resulting reports not only cover all user behaviors but with discipline allow the reports to address multiple questions and with extra diligence support multiple actions.
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Posted in Methodology, Web Analytics | Tagged , , , , , , , , , , , , , , , , , , , , , | 1 Comment