Tag Archives: Omniture SiteCatalyst

Visits are a Wet Blanket

Beware How You Count Events! I am aware that a large segment of the HIPPO market advocate visit based metrics*, but honestly, one can get into trouble if he blindly adheres to “Visits are what count.” All I am saying is perhaps a little more thought should be taken in setting up and serializing events. Quick and non reflective solutions can truly lead to pain down the road. Continue reading

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None Is Not An Option!

“None” is a telling symptom of a problem and “None is Not an Option” encapsulates an approach to diagnosing and resolving the problem. When reports are designed such that None is Not Option and “None” appears in a report, it becomes an important tool for diagnosing the problem. The resulting reports not only cover all user behaviors but with discipline allow the reports to address multiple questions and with extra diligence support multiple actions.
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Posted in Methodology, Web Analytics | Tagged , , , , , , , , , , , , , , , , , , , , , | 1 Comment