Tag Archives: opportunity funnels

Funnels and the Paths They Make

My attitude is that funnels form a compelling prerequisite for action and should be an element of every actionable report. Let me demonstrate. But first we need to deal with the train wreck between funnels and paths in current web analytic tools. Continue reading

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Posted in Methodology, Web Analytics | Tagged , , , , , , , , , , , , , , , , | 1 Comment

Visitors vs. Visits

One would think that Visitors and the Visits they make would go hand in hand, but in some cases that is not true for many web analytic solutions. Visits or Sessions have their place in web analytics but not as prominently as one would think. Caution: This is a no spin zone! Let us take a new and honest look at this fundamental concept in web analytic analysis. Continue reading

Posted in Measures & Metrics, Web Analytics | Tagged , , , , , , , , , , , , , , , , , , , | 1 Comment