Tag Archives: WAA

Illustration of Skirting Axioms: Unique Visitors

I have presented the 5 fundamental axioms that define web analytics in a previous blog and also have argued that analyst and tools attempt to skirt these assumptions. This provides an illustration of what can happen when a major vendor attempts to skirt one of these fundamental assumptions. Confusion ensues. Continue reading

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Posted in Measures & Metrics, Web Analytics | Tagged , , , , , , , , , , , , , | 1 Comment

Visitors vs. Visits

One would think that Visitors and the Visits they make would go hand in hand, but in some cases that is not true for many web analytic solutions. Visits or Sessions have their place in web analytics but not as prominently as one would think. Caution: This is a no spin zone! Let us take a new and honest look at this fundamental concept in web analytic analysis. Continue reading

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How Web Analytics Sees Reality

A question on Web Analytic Association Group got me dusting off old proxy server code to see what is happening. How do we track the various plug-ins and mashups that are driving Web 2.0 push for personalization and social media? Can your web analytic tools see the revolution as it is happening? Continue reading

Posted in Web Analytics | Tagged , , , , , , , , , , | 2 Comments