Tag Archives: Google Analytics
Recognizing Paradigm Shifts Towards Maturity
Once getting an operation such as Web Analytics up and running, humming along, and then realizing it must all change because of a “paradigm shift” can be traumatic but in our business not unexpected. This blog examines one teachable moment in this writer’s experience, and he came to view these shifts as welcomed sign post on our path to web analytics maturity and reorganized his approach in response to move to the next level. Continue reading
None Is Not An Option!
“None” is a telling symptom of a problem and “None is Not an Option” encapsulates an approach to diagnosing and resolving the problem. When reports are designed such that None is Not Option and “None” appears in a report, it becomes an important tool for diagnosing the problem. The resulting reports not only cover all user behaviors but with discipline allow the reports to address multiple questions and with extra diligence support multiple actions.
Cloud Computing: 3 Reasons Why Analytics Should Care
From my blog analytics, I can actually see the eyes rolling as my audience quickly skirts my Cloud Computing posts to go to the old stuff (back when I was funny). In some ways I understand the ambivalence but I will give you three reasons to reconsider that ambivalence. As you may be aware, I am not big with posts that give lists of simple answers that can be quickly absorbed and just as easily forgotten. In this case will make exception and try not to spin the topic into simplistic babble. Continue reading
Segment or Die: The Semantics of Segments
Here we will develop a explicit semantic model of the enterprise and how it operates within a competitive environment for customers. Then show how web analytics through segmentation analysis and customer user management (advance analytics analysis) map to this model and support in-depth analysis of customer experience. Continue reading
Illustration of Skirting Axioms: Unique Visitors
I have presented the 5 fundamental axioms that define web analytics in a previous blog and also have argued that analyst and tools attempt to skirt these assumptions. This provides an illustration of what can happen when a major vendor attempts to skirt one of these fundamental assumptions. Confusion ensues. Continue reading