Tag Archives: tagging

Segments, Segments Everywhere

“But not a one I can use.” This is likely a conversation that still takes place today between marketing and analytics. Indeed it is likely that of all things in web analytics, segments and the different ways segments are used is the most confusing aspect. Everyone uses the term in different disciplines assuming that the other understands exactly what she or he means. They don’t! Continue reading

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The Axioms of Web Analytics

The subtitle for this is “And How Analyst and Tools Attempt to Skirt Them”. Axioms are suppose to be immutable and unchallengeable, but hey, in this day and age is there anything that does not go unchallenged. Is it possible that there is logic to Web Analytics? This argues yes – as simple as 10th grade Geometry. Continue reading

Posted in Fundamentals, Web Analytics | Tagged , , , , , , , , , , , , , , , , | 4 Comments