Tag Archives: tagging
Segments, Segments Everywhere
“But not a one I can use.” This is likely a conversation that still takes place today between marketing and analytics. Indeed it is likely that of all things in web analytics, segments and the different ways segments are used is the most confusing aspect. Everyone uses the term in different disciplines assuming that the other understands exactly what she or he means. They don’t! Continue reading
Posted in Fundamentals, Web Analytics
Tagged conversions, customer experience management, funnels, Google Analytics, marketing persona, Omniture, site optimization, social persona, tagging, targeting, testing, user experience persona, visitor segments, VoC, Voice of Customer, Web Analytics
3 Comments
The Axioms of Web Analytics
The subtitle for this is “And How Analyst and Tools Attempt to Skirt Them”. Axioms are suppose to be immutable and unchallengeable, but hey, in this day and age is there anything that does not go unchallenged. Is it possible that there is logic to Web Analytics? This argues yes – as simple as 10th grade Geometry. Continue reading
Mind Before You Mine 