Tag Archives: funnels
Segments, Segments Everywhere
“But not a one I can use.” This is likely a conversation that still takes place today between marketing and analytics. Indeed it is likely that of all things in web analytics, segments and the different ways segments are used is the most confusing aspect. Everyone uses the term in different disciplines assuming that the other understands exactly what she or he means. They don’t! Continue reading
Posted in Fundamentals, Web Analytics
Tagged conversions, customer experience management, funnels, Google Analytics, marketing persona, Omniture, site optimization, social persona, tagging, targeting, testing, user experience persona, visitor segments, VoC, Voice of Customer, Web Analytics
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Funnels and the Paths They Make
My attitude is that funnels form a compelling prerequisite for action and should be an element of every actionable report. Let me demonstrate. But first we need to deal with the train wreck between funnels and paths in current web analytic tools. Continue reading
Posted in Methodology, Web Analytics
Tagged business funnels, conversion funnels, conversions, funnels, introductions, KPI, LinkedIn, marketing channels, opportunity funnels, paths, predictive analytics, site optimization, user experience design, visitor segments, visitor state, Visitors, Visits
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Mind Before You Mine 