Tag Archives: funnels

Segments, Segments Everywhere

“But not a one I can use.” This is likely a conversation that still takes place today between marketing and analytics. Indeed it is likely that of all things in web analytics, segments and the different ways segments are used is the most confusing aspect. Everyone uses the term in different disciplines assuming that the other understands exactly what she or he means. They don’t! Continue reading

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Posted in Fundamentals, Web Analytics | Tagged , , , , , , , , , , , , , , , | 3 Comments

Funnels and the Paths They Make

My attitude is that funnels form a compelling prerequisite for action and should be an element of every actionable report. Let me demonstrate. But first we need to deal with the train wreck between funnels and paths in current web analytic tools. Continue reading

Posted in Methodology, Web Analytics | Tagged , , , , , , , , , , , , , , , , | 1 Comment