Tag Archives: introductions
Funnels and the Paths They Make
My attitude is that funnels form a compelling prerequisite for action and should be an element of every actionable report. Let me demonstrate. But first we need to deal with the train wreck between funnels and paths in current web analytic tools. Continue reading
Posted in Methodology, Web Analytics
Tagged business funnels, conversion funnels, conversions, funnels, introductions, KPI, LinkedIn, marketing channels, opportunity funnels, paths, predictive analytics, site optimization, user experience design, visitor segments, visitor state, Visitors, Visits
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Visitors vs. Visits
One would think that Visitors and the Visits they make would go hand in hand, but in some cases that is not true for many web analytic solutions. Visits or Sessions have their place in web analytics but not as prominently as one would think. Caution: This is a no spin zone! Let us take a new and honest look at this fundamental concept in web analytic analysis. Continue reading
Posted in Measures & Metrics, Web Analytics
Tagged axioms, best practices, Bounce, Bounce Rate, content paths, conversion funnels, conversions, introductions, LinkedIn, marketing channels, measures, metrics, opportunity funnels, referrals, Sessions, site optimization, standard practices, Visitors, Visits, WAA
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Mind Before You Mine 