Tag Archives: Segments

None Is Not An Option!

“None” is a telling symptom of a problem and “None is Not an Option” encapsulates an approach to diagnosing and resolving the problem. When reports are designed such that None is Not Option and “None” appears in a report, it becomes an important tool for diagnosing the problem. The resulting reports not only cover all user behaviors but with discipline allow the reports to address multiple questions and with extra diligence support multiple actions.
Continue reading

Advertisements
Posted in Methodology, Web Analytics | Tagged , , , , , , , , , , , , , , , , , , , , , | 1 Comment

Segment or Die: The Semantics of Segments

Here we will develop a explicit semantic model of the enterprise and how it operates within a competitive environment for customers. Then show how web analytics through segmentation analysis and customer user management (advance analytics analysis) map to this model and support in-depth analysis of customer experience. Continue reading

Posted in Methodology, Web Analytics | Tagged , , , , , , , , , , , , , , | 1 Comment