Tag Archives: marketing channels

Desperately Tracking Susan: Online / Offline Behavior

Now I realize choosing a variation on a movie title that is 25 years old (gad, has it been that long) has it’s risks. But consider a want Ad now called a tweet seeking an allusive enigmatic person, think customer, and searching here and there for Madonna, obsession with connecting online and offline behavior. It seems to capture the gestalt, wouldn’t you agree? Continue reading

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Funnels and the Paths They Make

My attitude is that funnels form a compelling prerequisite for action and should be an element of every actionable report. Let me demonstrate. But first we need to deal with the train wreck between funnels and paths in current web analytic tools. Continue reading

Posted in Methodology, Web Analytics | Tagged , , , , , , , , , , , , , , , , | 1 Comment

Visitors vs. Visits

One would think that Visitors and the Visits they make would go hand in hand, but in some cases that is not true for many web analytic solutions. Visits or Sessions have their place in web analytics but not as prominently as one would think. Caution: This is a no spin zone! Let us take a new and honest look at this fundamental concept in web analytic analysis. Continue reading

Posted in Measures & Metrics, Web Analytics | Tagged , , , , , , , , , , , , , , , , , , , | 1 Comment

The Axioms of Web Analytics

The subtitle for this is “And How Analyst and Tools Attempt to Skirt Them”. Axioms are suppose to be immutable and unchallengeable, but hey, in this day and age is there anything that does not go unchallenged. Is it possible that there is logic to Web Analytics? This argues yes – as simple as 10th grade Geometry. Continue reading

Posted in Fundamentals, Web Analytics | Tagged , , , , , , , , , , , , , , , , | 4 Comments