Tag Archives: Tealeaf

Cloud Computing: 3 Reasons Why Analytics Should Care

From my blog analytics, I can actually see the eyes rolling as my audience quickly skirts my Cloud Computing posts to go to the old stuff (back when I was funny). In some ways I understand the ambivalence but I will give you three reasons to reconsider that ambivalence. As you may be aware, I am not big with posts that give lists of simple answers that can be quickly absorbed and just as easily forgotten. In this case will make exception and try not to spin the topic into simplistic babble. Continue reading

Posted in Technology, Web Analytics | Tagged , , , , , , , , , , , , , , , , , , , | 3 Comments

Voice of the Customer

Can you hear them hollering . . . in your data? There is no doubt that one of the most important complementary additions to a quantitative Web Analytic view is the qualitative view from the voice of the customer. Web analytics uses conversions to measure how visitors interact with the web property. Completion of visitor tasks is just as important in understanding why visitor’s come to the site and are successful in completing their tasks. VoC offerings such as iPerceptions 4Q allow for quick and easy access to this data. The question is how to make your tasks and visitor’s tasks align for business success? Lets take a look. Continue reading

Posted in Measures & Metrics, Methodology, Web Analytics | Tagged , , , , , , , , , , , , , , , , , , , | 4 Comments