Tag Archives: paths
Voice of Customer Analysis
Beyond Voice of the Customer analytics there is analysis. To continue the discussion on VoC I talk with Eric Feinberg of ForeSee Results about the importance of analysis in understanding how satisfaction is a leading driver of performance. Here we cut through the marketing spin to understand the ACSI Methodology and how behavioral and attitudinal analytics combine to provide predictive models of customer behavior. Continue reading
Posted in Methodology, Web Analytics
Tagged ACSI, Analytic Ecosystems, attitudinal analytics, behavior analytics, business funnels, customer experience management, econometric, ForeSee Results, KPI, KSI, maturity model, net promoter, online / offline behavior, paths, predictive analytics, psychometric, Satisfaction, site optimization, task completion, VoC, Voice of the Customer, Web Analytics
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Funnels and the Paths They Make
My attitude is that funnels form a compelling prerequisite for action and should be an element of every actionable report. Let me demonstrate. But first we need to deal with the train wreck between funnels and paths in current web analytic tools. Continue reading
Posted in Methodology, Web Analytics
Tagged business funnels, conversion funnels, conversions, funnels, introductions, KPI, LinkedIn, marketing channels, opportunity funnels, paths, predictive analytics, site optimization, user experience design, visitor segments, visitor state, Visitors, Visits
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