Tag Archives: paths

Voice of Customer Analysis

Beyond Voice of the Customer analytics there is analysis. To continue the discussion on VoC I talk with Eric Feinberg of ForeSee Results about the importance of analysis in understanding how satisfaction is a leading driver of performance. Here we cut through the marketing spin to understand the ACSI Methodology and how behavioral and attitudinal analytics combine to provide predictive models of customer behavior. Continue reading

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Funnels and the Paths They Make

My attitude is that funnels form a compelling prerequisite for action and should be an element of every actionable report. Let me demonstrate. But first we need to deal with the train wreck between funnels and paths in current web analytic tools. Continue reading

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