Monthly Archives: June 2010

Send in the Clouds

What is cloud computing? My views tend somewhat beyond the IT dream of utility computing to the implications that this brings to our everyday lives. How we get from utility computing to were it impacts on us in the “real” world is the purpose of this post. Continue reading

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Posted in Technology | Tagged , , , , , , , , , , | 2 Comments

Segment or Die: The Semantics of Segments

Here we will develop a explicit semantic model of the enterprise and how it operates within a competitive environment for customers. Then show how web analytics through segmentation analysis and customer user management (advance analytics analysis) map to this model and support in-depth analysis of customer experience. Continue reading

Posted in Methodology, Web Analytics | Tagged , , , , , , , , , , , , , , | 1 Comment

Yes, The iPad is Revolutionary

The Valley Wag is all a stir lately over Apple’s claim that the iPad is revolutionary and magical. This is has been only the latest skirmish of a battle that has been going on ever since Steve Jobs announced and introduced the iPad in January. Immediately after the announcement, technologists and financial analysts began to pan and attack. The attacks continue to this day.

After having the iPad for little over month and experiencing it first hand, I have gone back to the reviews and pontificating concerning the iPad to see if they were right and provided any insight. My conclusion is that most were not. The summary of what I found is the title above. Though most provided very little insight, some had profound and thoughtful contributions with startling implications beyond the gadget that is the iPad. The supporting evidence with some surprising twists, I provide below the fold. Continue reading

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Segment or Die: The Mechanics of Segments

If you have not yet discovered that segments are the life blood of analytics then consider the following as a quick review of how segmentation is used to convert measures into actionable insights. In part 1 I deal with the basic survival skills of segmentation analysis. I use the much maligned and debated bounce rate metric to illustrate the mechanics of segmentation. For all others you treat this as a quick review before we get to the hard stuff. Continue reading

Posted in Fundamentals, Measures & Metrics, Web Analytics | Tagged , , , , , , , , , | 1 Comment