Tag Archives: site segments

If you have not yet discovered that segments are the life blood of analytics then consider the following as a quick review of how segmentation is used to convert measures into actionable insights. In part 1 I deal with the basic survival skills of segmentation analysis. I use the much maligned and debated bounce rate metric to illustrate the mechanics of segmentation. For all others you treat this as a quick review before we get to the hard stuff. Continue reading →