Tag Archives: conversion variables
None Is Not An Option!
“None” is a telling symptom of a problem and “None is Not an Option” encapsulates an approach to diagnosing and resolving the problem. When reports are designed such that None is Not Option and “None” appears in a report, it becomes an important tool for diagnosing the problem. The resulting reports not only cover all user behaviors but with discipline allow the reports to address multiple questions and with extra diligence support multiple actions.
Posted in Methodology, Web Analytics Tagged actionable insights, actionable reports, axioms, best practices, business funnels, Channel Management, classification, conversion variables, correlation, eVars, Google Analytics, Omniture Discover, Omniture SAINT, Omniture SiteCatalyst, Plug-ins, Segments, sprops, success events, tag plans, visitor segments, web analytic capabilies, Web Analytics 1 Comment