Monthly Archives: March 2010

Funnels and the Paths They Make

My attitude is that funnels form a compelling prerequisite for action and should be an element of every actionable report. Let me demonstrate. But first we need to deal with the train wreck between funnels and paths in current web analytic tools. Continue reading

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Posted in Methodology, Web Analytics | Tagged , , , , , , , , , , , , , , , , | 1 Comment

Illustration of Skirting Axioms: Unique Visitors

I have presented the 5 fundamental axioms that define web analytics in a previous blog and also have argued that analyst and tools attempt to skirt these assumptions. This provides an illustration of what can happen when a major vendor attempts to skirt one of these fundamental assumptions. Confusion ensues. Continue reading

Posted in Measures & Metrics, Web Analytics | Tagged , , , , , , , , , , , , , | 1 Comment

Visitors vs. Visits

One would think that Visitors and the Visits they make would go hand in hand, but in some cases that is not true for many web analytic solutions. Visits or Sessions have their place in web analytics but not as prominently as one would think. Caution: This is a no spin zone! Let us take a new and honest look at this fundamental concept in web analytic analysis. Continue reading

Posted in Measures & Metrics, Web Analytics | Tagged , , , , , , , , , , , , , , , , , , , | 1 Comment

The Axioms of Web Analytics

The subtitle for this is “And How Analyst and Tools Attempt to Skirt Them”. Axioms are suppose to be immutable and unchallengeable, but hey, in this day and age is there anything that does not go unchallenged. Is it possible that there is logic to Web Analytics? This argues yes – as simple as 10th grade Geometry. Continue reading

Posted in Fundamentals, Web Analytics | Tagged , , , , , , , , , , , , , , , , | 4 Comments

A Day Being Mark

What is it like to get into the mind of an author that has the unique and superlative ability to illustrate complex technologies in their simplest form – the “Hello World” of Web 3.0 artificial intelligence. A review of “Scripting Intelligence, Web 3.0 Information Gathering and Processing” by Mark Watson from APress. Continue reading

Posted in Technology | Tagged , , , , , , , , , , , | 2 Comments

How Web Analytics Sees Reality

A question on Web Analytic Association Group got me dusting off old proxy server code to see what is happening. How do we track the various plug-ins and mashups that are driving Web 2.0 push for personalization and social media? Can your web analytic tools see the revolution as it is happening? Continue reading

Posted in Web Analytics | Tagged , , , , , , , , , , | 2 Comments