Daily Archives: March 30, 2010
Funnels and the Paths They Make
My attitude is that funnels form a compelling prerequisite for action and should be an element of every actionable report. Let me demonstrate. But first we need to deal with the train wreck between funnels and paths in current web analytic tools. Continue reading
Posted in Methodology, Web Analytics
Tagged business funnels, conversion funnels, conversions, funnels, introductions, KPI, LinkedIn, marketing channels, opportunity funnels, paths, predictive analytics, site optimization, user experience design, visitor segments, visitor state, Visitors, Visits
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Mind Before You Mine 